Visa UK – Level Up Your Game 


Role:  Game Designer / UX  designer


Game Description

As part of Visa UK's Level Up Your Game initiative, designed to celebrate creativity and storytelling leading up to the Paris 2024 Olympic and Paralympic Games, I took on the role of Game Designer & UX Designer for an endless runner starring Paralympic sprint champion Jonnie Peacock. It is a playful, fast-paced experience that puts a Paralympian front and centre as the playable character.






Involvement

  • Gameplay Design: Designed and prototyped the core gameplay mechanics, tuning pacing and challenge to match the project brief and Jonnie's story.
  • UX/UI Design: Researched, designed, and implemented UI elements within strict brand guidelines, keeping a fun, retro pixel-art style throughout.
  • Collaboration: Worked closely with the wider creative team to keep gameplay and interface aligned with the initiative's playful, inclusive tone.