Visa UK – Level Up Your Game
Game Design & UX Design
Level Up Your Game is Visa UK's promotional campaign celebrating the road to the Paris 2024 Olympic and Paralympic Games. As part of it, the team built an endless runner starring Jonnie Peacock, the Paralympic sprint champion.
I worked as Game Designer & UX Designer on the project, helping put a Paralympian at the heart of the game as the playable character to create a fast-paced and fun experience. The project was also documented in a two-episode short film, led by Julia Spinola, highlighting the creative process and the team behind the game's development.
I worked as Game Designer & UX Designer on the project, helping put a Paralympian at the heart of the game as the playable character to create a fast-paced and fun experience. The project was also documented in a two-episode short film, led by Julia Spinola, highlighting the creative process and the team behind the game's development.
Play the game here: https://www.visaeupromotions.com/levelupyourgame/uk/jonnie-peacock/game/
Contributions
- Designed and prototyped the core gameplay mechanics.
- Applied game mechanics and feedback loops to a non-games brand experience, keeping interactions simple and immediately understandable for a broad, largely non-gamer audience.
- Researched, designed and programmed UI elements to strict client brand guidelines, maintaining a consistent retro pixel-art style across the experience.
- Worked to a client brief and within strict time and budget constraints, presenting concepts and iterating in response to client and stakeholder feedback.
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